in 2020 COVID hit businesses across the globe. AARP was looking for a way to keep in front of their audience in a meaningful way. Solution; The AARP livestream music series where we would film live concerts with bands like Rob Stewart, Everclear and MC Lyte giving those homebound a form of entertainment while promoting music and brain health.

The program was a wild success garnering 200+ millions impressions and over 2 million minutes of watch time keeping AARP subscribers in front of the brand in a meaningful way.